Rule 25: We need to listen to our instincts in poker.

One possible reason we don't listen to them is because the answers we keep
getting always seem unfair. It's always В«them, them, themВ» (and В«fold, fold,
foldВ» for us). So we often rebel against the answers that our instincts are
giving us. Yet if we stop and think, statistically, most of the time it is going
to be them, them, them.
This is true for a couple of reasons. First, there are more of В«themВ»
than us, and second, because the majority of situations won't favor us. After
all, you're only one hand out of four or five players as you look around the
table. It's more likely that one of these other hands is going to В«helpВ» than
yours, hence your В«readВ» is simply going to be more often. In fact,
you might get ten or twelve В«no'sВ» in a row from your read, one after the
other“ or even three or four В«no'sВ» in a row in the same hand.
The point is, you're going to hear В«noВ» a lot in the game of poker. The
secret is to keep listening to the correct answer and acting on it even if it
is not the answer you want to hear. Because it is not about getting the
answer you want to hear, it's about continuing to make correct decisions.